Azul PR Agency Portfolio
As an Account Executive at Azul PR Agency, I served as a team lead between clients and our internal teams, ensuring that campaign goals were clearly communicated and executed with strategy and precision. I managed client relationships, coordinated deliverables, and contributed to the development of impactful campaigns. Alongside my client-facing role, I also managed the agency’s social media presence, creating engaging content and maintaining a consistent brand voice to enhance visibility and audience connection. These experiences strengthened my ability to balance strategy and creativity while developing strong leadership, communication, and organizational skills essential for a career in public relations.
Client Work: JPR Day
JPR Day is an annual event hosted by the Department of Journalism & Public Relations at California State University, Long Beach that brings together students, faculty, alumni and industry professionals for a day of networking, panels and career development opportunities in the communications field. As an account executive for our client, I supported the planning and execution of the event by leading the promotion strategy, coordinating pre-event logistics and helping manage on-site operations. I collaborated with my team to ensure an engaging experience for attendees, contributing to an increase in event attendance that connected students with real-world insights and professional opportunities.
Client Work: Linguistics Department
Azul PR Agency partnered with the Linguistics Department at California State University, Long Beach to develop a comprehensive communications campaign aimed at increasing awareness and engagement with the department’s programs and initiatives. As an account strategist, I contributed to the development of the campaign by leading the social media strategy, designing branded content templates, and organizing a structured content calendar to ensure consistent messaging across platforms. I collaborated with my team to create a cohesive campaign book outlining key messaging, target audiences, and engagement tactics. This work helped strengthen the department’s overall brand identity and improve visibility among students through clear, strategic, and visually consistent communications.
Campaign Book
Where Language Leads is a strategic communications campaign for the Linguistics Department at CSULB that presents the research and planning behind a proposed public relations initiative. It includes a situational analysis, target audience research, key messages, and defined goals, objectives, strategies, and tactics. The book outlines evaluation methods to measure campaign effectiveness and ensure alignment with communication goals.
Azul PR Agency Social Media
In my time managing Azul PR Agency’s social media, I was responsible for developing content that reflected the agency’s brand while engaging our target audience. I created posts, wrote captions, and collaborated with team members to highlight client work, agency culture, and key initiatives. I also created a monthly content calendar and delegated tasks to my team, allowing them to contribute ideas and materials while ensuring everything aligned with our overall strategy and brand voice. By monitoring engagement metrics, I refined our approach to improve reach. This experience strengthened my skills in content creation, digital storytelling, team leadership, and analytics.
