Academic Portfolio

My academic portfolio highlights projects and assignments that showcase my professional development in communications and public relations. Each project demonstrates my growth, creativity, and hands-on experience with PR strategy, media writing, and campaign planning. Through these projects, I’ve developed the skills to translate classroom knowledge into real-world PR.

Writing Samples

Make-A-Wish PR Plan

For my Principles of Public Relations course, I developed a hypothetical Public Relations Plan for the Make-A-Wish Foundation. This project highlights my ability to conduct strategic research, identify target audiences, craft key messages, and design effective communication tactics that align with an organization’s mission and goals.

Rare Beauty Marketing Plan

For my Introduction to Marketing course, I was tasked with creating a hypothetical Marketing Plan for a business of my choice. With a passion for the beauty industry, I selected Rare Beauty. This project demonstrates my ability to conduct market research, develop strategic marketing objectives, identify target audiences, and design creative campaigns that align with a brand’s vision and goals.

Media Design

For my Media Design course, I was tasked with creating a hypothetical business and developing visual communication materials for it. This project highlights my ability to design engaging graphics, craft cohesive branding, and effectively communicate a business’s message through visual media.

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THE LIFE OF A PR GIRL

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