Viral Celebrity Beauty Social Media Campaigns

Celebrity beauty campaigns can drive the way brands connect with audiences, blending influence and storytelling to create products that feel trendy and exciting. From viral product launches to mission-focused initiatives, these campaigns show how celebrities can amplify a brand’s message and spark engagement that resonate beyond traditional marketing channels.

KING COSMETICS “KING KYLIE” REVIVAL

One of the most nostalgia-inducing internet moments, Kylie Jenner’s King Kylie era took over social media in the mid-2010s. Celebrating the 10th anniversary of Kylie Cosmetics, the brand brought back the era with a King Kylie collection. Jenner leaned into organic nostalgia marketing, reintroducing the iconic King Kylie look, Snapchat filters and early-2010s Tumblr energy that made her a cultural icon. A standout element of the campaign was the release of her song “4th Strike,” which tied back to rumors of her involvement in the original “3 Strikes” track during her King Kylie prime. The song, with its signature early-2010s sound, instantly evoked the era and became strongly associated with the revival. The campaign is a prime example of how personal branding can operate like a full-scale marketing effort when authenticity, nostalgia and cultural timing converge.

RARE BEAUTY “LOVE YOUR RARE”

Rare Beauty’s “To Be Rare Is to Love Every You” campaign is an example of how a beauty brand can combine celebrity influence with mission-driven storytelling. Centered on mental health awareness, the campaign encouraged self-acceptance, self-expression and embracing diversity. Through authentic storytelling and user-generated posts, Rare Beauty created a digital space where community and empowerment were at the forefront. The campaign used platforms such as Instagram and TikTok to highlight real stories from diverse voices, showing that beauty is about celebrating individuality and nurturing confidence. By connecting the brand to a larger purpose, Rare Beauty engaged audiences in a meaningful way while reinforcing loyalty and authenticity. The campaign demonstrates the power of combining social consciousness with beauty marketing, creating opportunities for connection and impact.

FENTY SKIN X ASAP ROCKY

Fenty Skin’s collaboration with A$AP Rocky transformed a simple lip balm into a cultural phenomenon that reached beyond its traditional audience. The campaign blended celebrity influence and music culture, appealing to male audiences by leveraging A$AP Rocky’s style, persona and music credibility to make lip care feel relevant. The song “RIOT (Rowdy Pipe’n)” used in the campaign quickly went viral on TikTok, with fans incorporating it into their own videos that showcased the lip balm in creative ways. This generated massive user-generated content and amplified the campaign’s reach. The campaign demonstrated how a combination of celebrity collaboration, trend-driven audio and social media participation can turn a product launch into a cultural moment.

RHODE SKIN LIP GLOSS PHONE CASE

Rhode Skin captured attention with its innovative Lip Gloss Phone Case. The campaign blended beauty and lifestyle into an uncommon product. The product initially drew curiosity for its functionality as both a phone case and a lip gloss holder, encouraging users to purchase it specifically to fit Rhode’s lip glosses. The campaign used trendy Instagram visuals to inspire use of the product. Social media buzzed with user-generated content as people showcased their use of the product. The campaign highlighted how beauty could intersect with everyday life in unexpected ways, encouraging fans to engage, share and participate in the brand’s narrative. It is a prime example of experiential marketing in the digital age, turning an accessory into a viral moment.

SOL DE JANEIRO X SOFIA RICHIE GRAINGE

Sol de Janeiro’s collaboration with Sofia Richie Grainge is another example of lifestyle-driven beauty marketing. The campaign combined the brand’s vibrant, Brazilian-inspired aesthetic with Richie’s sleek style, creating content that felt aligned with the energy and warmth of summer. After the campaign launched, social media buzzed with trends featuring similar aesthetics, product trials and lifestyle-focused content that highlighted the brand’s body care products in everyday scenarios. What made the campaign truly memorable was its emphasis on creative, vibrant storytelling. By leveraging celebrity influence with playful, relatable visuals, Sol de Janeiro reinforced its image as a brand that celebrates confidence, self-expression and joy in everyday rituals.